who we
work
with
Meaning meets context. Narrative meets need.
No two brands are in the same moment.
But many are asking the same question:
What story do we need now?
We work with brands who are ready to evolve.
Who are willing to reframe.
Who want to shift from performance to purpose, from presence to participation.
Here’s how we partner across brand lifecycles and identity states:
Challenger Brands
Psychographic
Ambitious, disruptive, culturally sharp, and growth-hungry.
Narrative Need
To build deep emotional salience while challenging the status quo — driving behaviour change, not just capturing attention.
Pain Point
Struggling to move beyond buzz. Many face a dip in momentum once they've made their initial mark — relevance fades, traction stalls.
Additional Insight
The real challenge lies in staying relevant after the early wins. Challenger brands often burn bright but short. The shift from awareness to true adoption is where the gap lies.
We Deliver
We amplify your disruption with sharper articulation and emotional depth.
We turn your innovation into behaviour-shifting narratives that break through noise and build cultural traction.
We bring sustainability to change — embedding long-term relevance.
→ From innovation to influence. From attention to adoption.
Heritage Brands
Psychographic
Proud, purpose-driven, strategically cautious — carrying the weight of legacy. Often conservative and unexperimental, they move carefully, wary of losing what they’ve built.
Narrative Need
To stay relevant without compromising authenticity — crafting future-ready narratives that evolve the brand while respecting its roots.
Pain Point
Perceived as outdated. Internal clarity exists, but external perception often lags. The brand feels stuck between past glory and future relevance.
Additional Insight
Heritage brands carry the double bind of preservation and progress. The burden of legacy can lead to hesitation — slowing innovation, stifling bold storytelling. Balancing what to keep and what to evolve is the real challenge.
We Deliver
We bridge legacy and relevance — evolving leadership narratives that stay true yet speak to the future.
We decode cultural shifts and help you reframe your story to resonate with today’s world — without losing your soul.
We offer adaptive authenticity — through our Narrative Agility Model, a framework designed to keep your brand resilient, relevant, and ready for what’s next.
→ From legacy to leadership again. From nostalgia to now. From nostalgia to tomorrow.
Conundrum Brands
Psychographic
Stagnant, confused, restless — seeking clarity in chaos.
Narrative Need
To carve out a distinctive position in an oversaturated category — one that brings coherence to the chaos and reflects both who they are and what they stand for.
Pain Point
Identity fatigue. After chasing multiple directions, traction fades. The brand feels diluted, the original shine lost.
Additional Insight
This state often emerges during growth — when brands try too many things too fast, hoping something will stick. In the process, they lose alignment, momentum, and meaning. What’s needed is not just a sharper message, but a grounded identity and clear direction.
We Deliver
We bring clarity, edge, and distinctiveness to brands caught between ambition and confusion.
We help you reclaim your voice with a singular, culture-powered narrative that finally clicks.
We define your “true north” — restoring focus and reigniting your sense of purpose.
→ From many paths to one powerful direction. From almost to ownable.
Ready to
Find Your
Edge?
Fill out the Contact Form to Book a 30-min Strategy Call